Core value
Integrity
Be customer-centric and treat employees, customers and partners fairly
We must be trustworthy to our customers, have greater transparency with our partners, and be responsible for our commitments
Innovation
personal innovation ability
Decision-making innovation and building an efficient innovation team
Improve core competitiveness and show our skills in international competition
Passion
Never say "no" to the market and consumers
Sell credibility rather than products
Open
A transparent, inclusive and flexible foreign trade team that works with customers in creative new ways